THE 92-PAGE
CONTENT CREATION GUIDE
We want to show you ALL the tools we use to help professionals and sales teams generate new leads and business contacts.
We break it all down step-by-step, including templates, examples, tips, tactics and tools - so you can increase your thought leadership skills, improve visibility, and get RESULTS.
Embark on the first five steps of the LinkedIn Business Journey to accelerate your success and generate revenue.
The Content Creation Guide is part of the larger Thought Leadership Program, but we compiled all the worksheets and templates for you to activate your journey today!
Raj Hayer & Laura Schulte
Your Missing Link Coaches
LinkedIn Business Journey
The foundation of building a brand and increasing lead generation and advocacy for your business
The Thought Leader's Content Creation Guide
Your comprehensive guide to defining your narrative, creating your content, and planning your campaigns!
Personal Brand
Profile Updates
Personal Narrative
Mastermind Groups
Content Strategy
Campaigns Strategy
Dr. Norbert Paddags, Managing Director
Linkedin is a jungle, Raj Hayer and Laura Schulte are expert pathfinders.
Jasmine Borhan, Strategic Communications
The LinkedIn Challenge is really really amazing, so incredibly well-prepared!
Eckart Burgwedel, Lawyer & Software Engineer
Raj is an excellent instructor! I have 100+ courses on Udemy, and Raj is definitely within the Top 3.
Learn skills to share relevant and insightful content, increase your Thought Leadership Impact, and you'll have the
ADVANTAGE!
You get INSTANT ACCESS to the comprehensive guide
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Refine your personal brand
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Update your LinkedIn Profile
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Define your Value Proposition
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Document your backstory
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Define your content pillars
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Use 13-week content templates, including explanations and examples
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Post weekly with new content, aligned to your content pillars
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Create consistent content
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Create accountability with Mastermind Groups
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Leverage a network effect for enhanced visibility and credibility
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Collect new ideas and articles on the content pages
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Use the editorial guide to plan your content throughout the year
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Use the 13 weeks content calendar to plan your strategic campaigns
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Continue the journey with our Next Steps
WE HAVE USED THIS WORKBOOK AND CONTENT TO CONSISTENTLY INCREASE LEAD GENERATION BY UP TO 400% AND WARM LEADS BY 180%
Get tried and true methods, strategies, post insights, and examples used with our corporate clients so that you can instantly execute them in your business.
This workbook is actionable today and will give you the confidence you need to exercise Thought Leadership on LinkedIn and beyond!
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Includes proven corporate and sales strategies
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You'll gain confidence as you define your superpower, your leadership narrative and content pillars
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You'll learn how to create content and how to share it on LinkedIn
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Build a campaign strategy across platforms
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BONUS: NEW excel download of editorial and content calendars
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All this and SO MUCH MORE
